I was alerted to this video’s existence after an internet scuffle regarding that slowed down Justin Bieber track, and ever since, I’ve watched this at least once a day. All of this reduced tempo nonsense is inherently process music, most of which is only rewarding due to an unveiling of the whys and hows. What I think I like so much about “Kellys Apollo” is how much it wears its method on its sleeve—you hear exactly what is happening. And, well, it sounds pretty too.